PochinkiSalon
Black room, gold line, sharper look
Challenge
The brief was to sell offers without the feed reading like a discount board. Midweek percentages, bundled add-ons and referral deals all had to land at a glance while the work still felt like an upmarket grooming room. The same system also had to hold across two very different formats, square feed posts and full-bleed vertical stories, and stay recognisable once the pieces sit next to each other in a profile grid.
Approach
One black ground, one warm gold accent, one crest lockup pinned to the same corner in every frame. Supplied interior and service photography is graded down and vignetted so a text block can occupy the quiet half of the image. Headlines run in a high-contrast serif with the operative phrase lifted into gold; secondary lines drop to a small sans, and every layout closes on an outlined gold booking button.
Outcome
Fifteen pieces — ten feed posts, five stories — that read as one shop. Offer posts, a service-list layout, a review card and a QR booking frame all sit on the same grid and type scale, so a new service drops into the existing rules instead of needing its own layout.
Feed Posts
10 piecesBring A Friend
A referral offer set against the shop's twin-chair interior, text held in the darkened left third.
Midweek Twenty Percent Off
A Tuesday-Wednesday discount post where the percentage sits in gold over a shave-in-progress frame.
Cut And Beard Bundle
A bundled haircut-and-beard offer built on a warm portrait with a free add-on line in gold.
Wedding Grooming Prep
A groom-season post pairing a close-cropped clipper shot with a stacked serif headline.
Facial Add-On
A facial upsell layout with the treatment photograph darkened to carry a two-line caption and button.
Station Set Before You Sit
A product-shelf still life supporting a hygiene and preparation message in a gold-ruled text panel.
Book Before The Weekend
A weekend booking prompt anchored on a smiling client, the mirrored interior receding behind the text block.
Everything Under One Roof
A split layout stacking two service photographs above a two-column menu of salon services.
Still The Same Cut
A restyling post built on a mirrored before-and-after composition, with the headline question set in white serif.
Skin Care Reminder
A tight beard-line macro supporting a deep-cleansing and hydration message with a facial booking button.
Stories
5 piecesTuesday Precision Story
A vertical day-of-week frame naming the haircut, beard styling and final touch package.
Wednesday Recharge Story
A spa-side story for the massage, jacuzzi and drink package, set on a low-lit interior.
Real Clients, Real Words
A testimonial story placing a five-star review card over a client and barber photograph.
The Chair Is Waiting
An empty-chair story that sets a short early-booking line over the shop's warm interior.
Scan To Book
A QR booking story shot on the in-store sign, closing the campaign on a scan-to-book prompt.
My Doctor
Home Healthcare Campaign