Esraa Hossam
All work
Legal Services / Social Media Campaign

GhassanAnbar

Saudi law, with the operative word in gold

Client
Legal Awareness
Pieces
19
Palette
Midnight Navy
Disciplines
Art Direction, Social Media Campaign Design, Arabic Typography, Photo Compositing & Retouching

Challenge

The source material is statute, and the tone usually follows it. Each post had to cut a dense article of Saudi law down to one readable claim, stay recognisable as the same firm at thumbnail size, and carry the firm's contact details without turning the frame into an advertisement.

Approach

The system fixes what repeats and leaves the rest open. Every frame carries the same furniture: the wordmark top right, the firm's standing line top left, and a stepped blue contact bar along the bottom, so identity never depends on the image. Arabic headlines are set heavy and split across two weights, with the operative phrase in amber and the article reference small beneath. Grounds alternate between deep navy and near-white so consecutive posts do not flatten into one block in the feed, and the imagery is composited rather than shot as scenes: objects and staged figures cut out and dropped into a graded ground.

Outcome

Nineteen frames, eleven standalone posts and four two-part carousels, that hold as one set without repeating a layout. Where a topic needs more than a headline, the picture drops away and amber pill buttons carry the points, which lets the run handle detail without leaving the system.

Feed Posts

11 pieces

Rights of the Accused Cover

Cover frame on the presumption of innocence, handcuffed hands photographed on a pale desk beneath a two-tone headline.

How a Sale Contract Forms

Navy explainer on how a sale contract is concluded, two figures shaking hands above a patterned arc that holds the supporting line.

Probation Period Rights

Probation-period post set in a white office scene, headline and article reference stacked low over the image.

Rights of the Accused Detail

Closing panel setting out three named rights as amber pills, with the statutory source noted in small type at the foot.

Emergency Leave Entitlement

Employment post on emergency leave, the entitlement phrase pulled into amber and the article reference set small beneath a desk scene lit against navy.

Firm Introduction Frame

Introductory frame with the firm name inside a thin white rule and a composited handshake filling the lower half of the navy field.

Commercial Activity Explainer

Question-led post on what counts as commercial activity, the figure set against a wall of composited dashboard panels.

Delay Costs You

Near-white frame carrying a single maxim about delay, illustrated with a burning cage and a jar of matches instead of a figure.

Limits of a Will

Inheritance post staged as a family seated in a bright interior, the headline breaking across two weights with the closing word in amber.

Before You Sign a Contract

Contract warning where a hand signs a floating document, the caution line running up the edge of the frame along an amber ribbon.

Death-in-Service Compensation

Bright frame on compensation after a death at work, the point carried by a skeleton seated at a laptop and the payout phrase left in amber.

Carousel One

2 pieces

Rights of the Accused Cover

Cover frame on the presumption of innocence, handcuffed hands photographed on a pale desk beneath a two-tone headline.

Rights of the Accused Detail

Closing panel setting out three named rights as amber pills, with the statutory source noted in small type at the foot.

Carousel Two

2 pieces

Rights of the Accused Cover

Cover frame on the presumption of innocence, handcuffed hands photographed on a pale desk beneath a two-tone headline.

Rights of the Accused Detail

Closing panel setting out three named rights as amber pills, with the statutory source noted in small type at the foot.

Carousel Three

2 pieces

Rights of the Accused Cover

Cover frame on the presumption of innocence, handcuffed hands photographed on a pale desk beneath a two-tone headline.

Rights of the Accused Detail

Closing panel setting out three named rights as amber pills, with the statutory source noted in small type at the foot.

Carousel Four

2 pieces

Rights of the Accused Cover

Cover frame on the presumption of innocence, handcuffed hands photographed on a pale desk beneath a two-tone headline.

Rights of the Accused Detail

Closing panel setting out three named rights as amber pills, with the statutory source noted in small type at the foot.

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