Challenge
Urology is an easy subject to skip past, and the topics that matter most — pelvic heaviness, urine odour, fasting risks — are the ones people avoid naming. The practice needed a feed that could raise them without clinical diagrams or embarrassment, and that read as one clinic rather than a run of unrelated posts. Every 1080 x 1440 layout also had to carry a long right-to-left Arabic question and a small monogram lockup without crowding the image.
Approach
Each post opens on a metaphor instead of an organ: a Newton's cradle beside a bed, a muted doctor notification, a rope cinched around a 3D bladder character. Supplied photography and rendered elements are composited into deep navy interiors lit by a single blue key, or flipped to a near-white variant of the same set-up. The Arabic question sits in a two-line stack with one phrase reversed out of a blue pill, and a tracked-out English keyword anchors the base.
Outcome
The set holds together in the grid: the same 3:4 crop, the same monogram position and the same headline mechanics, whether the frame is midnight navy or pale blue. Ramadan and national-day posts drop into that skeleton, so seasonal content never reads as a detour from the medical line.
Urology Awareness
10 piecesWhen Symptoms Disappear
A Newton's cradle at rest on a bedside table, lit in cold blue, asks why symptoms fade on their own.
Coffee and the Bladder
A late-evening living-room scene graded into navy, framing a common myth as a question rather than a scold.
Back Pain or Kidneys
A red pain glow painted over the flank separates muscular back strain from kidney pain in a single image.
Pain That Comes Back
A wall switch bleeding red light from its off position stands in for pain that keeps returning.
When to Stop Fasting
A consultation scene in cool blue light carries the Ramadan question about when to break a fast.
Ramadan Kidney Mistakes
A bandaged 3D kidney character under fine lantern and crescent line art softens a warning about fasting habits.
Mild Pelvic Heaviness
A hand muting a doctor's notification turns putting it off until tomorrow into a visible decision.
Holding In Urine
A 3D bladder character cinched by a rope makes the strain readable through character design rather than anatomy.
Change in Urine Odour
A blue restroom door with a hand-lettered cardboard sign handles an awkward topic with dry humour.
Infections During Ramadan
A curled calendar page with a crescent marks the season, set on pale blue with the headline dropped to the base.
General & Ramadan
7 piecesWorld Cancer Day
An awareness-day post built on the campaign's navy ground and blue headline lockup.
Ramadan Habits Reminder
A Ramadan frame carrying seasonal health advice, with the Arabic question stacked over a quiet, low-contrast ground.
Ramadan Mubarak Greeting
A greeting post where the Arabic lettering becomes the composition and ornament is kept deliberately sparse.
Daily Water Intake
A hydration reminder kept plain, letting the campaign's blue palette carry an everyday instruction.
Essential Screening Tests
A list-led layout that ranks the tests worth booking inside the campaign's Arabic type hierarchy.
Before Ramadan Checklist
A preparation post that opens the fasting series and sets its visual rules for the month ahead.
Saudi Founding Day
A Founding Day greeting adapted to the practice's own identity rather than generic national artwork.
Captain Star
Advertising Agency